PATA CEO Challenge Leading by Example
Green Globe is the leading international environmental benchmarking and certification programme for the travel and tourism industry.
“It is critical that PATA leads by example and does everything possible to minimise the carbon emissions produced by this important and historic event to confront climate change," said PATA President&CEO, Mr Peter de Jong.
On 29-30 April 2008, travel and tourism industry leaders will gather in Bangkok, Thailand, for the inaugural PATA CEO Challenge. It will be the first time that decision-makers from all sectors of Asia Pacific travel and tourism meet to discuss and agree to practical solutions to confront climate change.
“EC3 and Green Globe are recognised as leaders in helping travel organisations develop sustainable business models. We are delighted to be partnering with them on this event and in other areas of PATA's strategic operations," said Mr de Jong.
Mr de Jong said the PATA CEO Challenge organising team, like most event managers, was relatively new to the process. “While this is new territory for us, we will be doing everything possible to reduce our emissions, as well as learn how we can improve our performance for future events. Our approach is to mitigate where possible and offset where we can't."
EC3 Global CEO, Mr Stewart Moore, said Green Globe was “absolutely committed" to supporting PATA achieve its goals. “We will apply our science and systems to help PATA significantly reduce its footprint for key elements of the event. These include ground transportation, accommodation, meals and other event logistics."
International delegates to the event are also being encouraged to offset the carbon emissions generated by their flights to and from Bangkok. The event venue - the Centara Grand&Bangkok Convention Centre at CentralWorld - has joined Green Globe's accreditation programme.
Many industry leaders have already committed to attend the event including Cathay Pacific CEO Mr Tony Tyler, Accor Asia Pacific Chairman Mr David Baffsky and Banyan Tree Chairman Mr K P Ho.
The PATA CEO Challenge is being held in partnership with BHN, the Burba Hotel Network, and CAPA, the Centre for Asia Pacific Aviation, and hosted by the Tourism Authority of Thailand. For more information about the event, please visit www.ceochallenge.pata.org.
Mission statement: “The Pacific Asia Travel Association (PATA) is a membership association acting as a catalyst for the responsible development of the Asia Pacific travel and tourism industry. In partnership with PATA's private and public sector members, we enhance the sustainable growth, value and quality of travel and tourism to, from and within the region."
Founded in 1951, PATA is the recognised authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. In addition, thousands of travel professionals belong to dozens of PATA chapters worldwide. PATA is a not-for-profit organisation. Find out more at www.PATA.org.
ABOUT EC3 GLOBAL
EC3 Global is a world leader in the development of sustainable tourism advice for organisations and destinations. With origins since 1987, it is now owned by the Sustainable Tourism Cooperative Research Centre (STCRC), the largest source of sustainable tourism research in the world. This has provided access to significant industry science and technology, providing a strong foundation to address client sustainability challenges.
Note to editors: A high resolution CEO Challenge logo is available. Email: communications@PATA.org. For more information contact: PATA Marketing Communications Mr David Gillbanks Tel: +66-2 658-2000 extension 108 Email: david@PATA.org EC3 Marketing Communications Coordinator Miss Laura Hyams Tel + 61-7 3238 1920 Email: email@example.com