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Laurent Jalabert was awarded the title of Honorary Ambassador Reunion

Laurent Jalabert was awarded the title of Honorary Ambassador Reunion ( The fifth edition of the SOREFI Cyclo Tour Meeting was held Sunday, May 4, 2014 in Sainte-Marie, and this year, Laurent Jalabert was chosen by the organizers to be the sponsor of the competition. As part of its mission to promote the destination, Reunion Island Tourism (IRT) has returned to the great name of French cycling the title of Honorary Ambassador of Reunion Island.

The IRT was keen to support the SOREFI Meeting Cyclo Tour to encourage alternative modes of transport to the car in the context of sustainable tourism development for Reunion Island. This year, Laurent Jalabert was chosen as sponsor of the SOREFI Meeting Cyclo Tour. On this occasion, Patrick Serveaux, Vice President of the IRT, awarded the title of Honorary Ambassador of Reunion Island to the top athlete.

Former cyclist Laurent Jalabert has particular credibility following his accident that occurred last year. Thanks to his courage, he was able to resume cycling for pleasure. Laurent Jalabert was also the official commentator for some of the largest cycling events - the Tour de France, the Par-Roubaix, Liege-Bastogne-Liege - for TV channels on the France Televisions group (RTL). He is a real communication master for cycling.

Since 2011, the IRT has named 43 European ambassadors to honor men and women with Reunion Island and South Africa origin, which by their media notoriety, helps to promote Reunion Island. Today, Laurent Jalabert joined the Honorary Ambassadors of the island and now has a new mission to complete – to pass along his knowledge and love of Reunion Island.

MEDIA CONTACT: Reunion Island Tourism Board, Tel: +33 810 160 000, Fax: +262 262 21 00 21, Web:

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