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“Dialogue with the press” at the Seychelles Carnival 2014 - a smart way of doing press relations

“Dialogue with the press” at the Seychelles Carnival 2014 - a smart way of doing press relations ( The Seychelles Carnival`s annual press conference, labeled for the fourth edition, “Dialogue with the Press,” was tagged by the Seychelles local press as “a clever way of getting the press relation side of things done.”

The 2014 press conference was taken removed from its conventional venue of a hotel conference room, and taken onboard the Seychelles` fast inner-island ferry, the “Cat Cocos.”

There were 151 international members of the press and 34 international dignitaries including Carnival co-hosts La Reunion island, Madagascar, Mayotte, and South Africa KwaZulu-Natal, along witih 58 international float delegations, local float delegations, and sponsors that boarded the Cat Cocos for a sunset cruise.

The vessel cruised slowly to the stunning bay of Beau Vallon to watch the stunning Seychelles sunset over Silhouette Island before coming back to drop anchor at the Sainte Anne Marine National Park for the “Dialogue with the Press.”

Alain St.Ange, the Seychelles Minister for Tourism and Culture, made a remarkable speech about the Carnaval International de Victoria of the Seychelles showcasing the diversity of color and culture and how this concept of togetherness would show to the world that people from a kaleidoscopic mix of cultures could still come, even in 2014, and be together in unity. Minister St.Ange said that Seychelles in itself is a “good example of this concept.”

“With all due respect to our co-host South Africa, who calls itself a rainbow nation, we in Seychelles are living as the rainbow people,” said Alain St.Ange, the Seychelles Minister for Tourism and Culture.

Minister St.Ange reiterated the importance of inviting the press to Seychelles to cover the carnival.

“Every tourism destination fights to get the attention of good press when it goes to tourism trade fairs. At these tourism trade fairs, many doctor their glossy brochures to try to create an impact. Here in Seychelles at the annual Carnaval International de Victoria, it is not glossy brochures that tourism destinations are showcasing, but their culture, and in so doing, their people,” said Minister St.Ange.

Carnival co-hosts La Reunion, Madagascar, Mayotte, and South Africa KwaZulu-Natal also took the floor speaking about their countries and their tourism policies.

Minister St.Ange also thanked Guillaume Albert of Cat Cocos Ferries and of the DMC (Destination Management Company) Creole Travel Services for having put one of their company`s boats at the disposal of the Ministry of Tourism and Culture and of the Seychelles Tourism Board for hosting the event. He also thanked Air Seychelles and Etihad for being airline carnival partners and for flying most of the journalists to Seychelles.


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