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Bentota Beach Hotel welcomes Sinhala and Tamil New Year

Bentota Beach Hotel welcomes Sinhala and Tamil New Year (Forimmediaterelease.net) LOS ANGELES, California - April 14 marked the first day of the traditional Tamil calendar, and millions of people in India, Sri Lanka, Malaysia, Singapore, Reunion, and Mauritius were celebrating the Sinhala & Tamil New Year with elaborate ceremonies, rituals and extensive traditional feasts. Green Globe member, the Bentota Beach Hotel in Sri Lanka, welcomed the New Year with a fanfare of festivity.

Guests, together with staff, participated in the traditions that are part of Avurudu celebrations in rural villages, including the usual lighting of crackers to herald the New Year, palm reading, playing Raban and Avurudu games such as puncha, draughts, dice and chuck gudu gaseema. Traditional food and beverage was served throughout the event to enhance the experience. One of the key objectives of the celebrations was to educate visitors and guests on Sri Lankan New Year`s customs and the history of it.

“We celebrate the dawn of this Sinhala and Tamil Aluth Avurudda with pride in our efforts to making Bentota Beach a sustainable destination,” said Sanjeeva Perera, General Manager at the property. “The most valued quality of this Avurudu festival is taking the spirit of unity and understanding beyond our families, friends, and co-workers, to the village, the city and the entire country.”

The Sinhala New Year, “Aluth Avurudda,” is observed every year during the month of April. According to Sinhalese astrology, the New Year begins when the sun moves from “Meena Rashiya” (the house of Pisces) to “Mesha Rashiya” (the house of Aries). It also marks the end of the harvest and spring. The Sinhala New Year celebrations combine a complex mix of indigenous, astrological, Hindu, and Buddhist traditions.

The Bentota Beach Hotel, along with its sister properties in the John Keells Group, are focused on providing the best Sri Lankan hospitality coupled with authentic experiences that result in memorable moments to take back home.

The Bentota Beach Hotel belongs to the small group of Elite Green Globe Members, renowned to lead by example. This property stands out with their wealth of social responsibility initiatives and awareness campaigns.

ABOUT BENTOTA BEACH HOTEL

The Bentota Beach Hotel is part of John Keells Hotels PLC, which is the hospitality leader in the Sri Lanka and Maldivian sector. The hotel, designed and based on an ancient Dutch fort by the famous Geoffrey Bawa, is situated in the southern coastal zone of Sri Lanka, at the point where the Bentota River flows into the Indian Ocean. Bentota is known for its stretches of indigo sea and golden sands, a peaceful perfect beach sanctuary to escape to. The property offers 130 superlative rooms and 3 suites, all of which have sea-front or river views. All rooms are color-washed in somber beiges and whites and decorated with bright colored bed spreads and pillows. The resort offers a wide array of services, including a water sport center, tennis courts, and the Azmaara Spa.

Contact: Sanjeeva Perera, General Manager, Bentota Beach Hotel, Bentota, Sri Lanka, Phone: +94 (0) 34 2275176-7 / 2270524, Fax: +94 (0) 718440159, Email href="mailto:sanjeevap.khms@keells.com">sanjeevap.khms@keells.com , www.johnkeellshotels.com

ABOUT GREEN GLOBE CERTIFICATION

Green Globe Certification is the worldwide sustainability system based on internationally-accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe Certification is based in California, USA, and is represented in over 83 countries. Green Globe Certification is a member of the Global Sustainable Tourism Council, supported by the United Nations Foundation. For information, visit www.greenglobe.com

MEDIA CONTACT: Brad Cox, Director Communications, Green Globe Certification, 5959 W. Century Blvd., Suite 610, Los Angeles, California 90045 U.S.A., Tel +1-310-337-3000 , Fax +1-310-626-9982, skype bradleygcox, email bcox@greenglobe.com , www.greenglobe.com

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