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Reunion Island tourism festival set for next month

Reunion Island tourism festival set for next month ( Association Iupiens Mascarene (AIM) and Reunion Island Tourism (IRT) have united once again with the Institute of Business Administration (IAE) to organize the 5th edition of the Tourism Festival. This event comes within the framework of the activity of university training for jobs in tourism and aims to promote tourism to local customers and foreign visitors passing through the island. Tourism Day 2014 is supported by the Regional Council of Reunion, the European Union, the IUP tourism, and the University of La Reunion.

This year`s Tourism Day is sponsored by Laurence Roustandjee (Honorary Ambassador for Reunion, actress, host, singer, columnist, and presenter) and Gonzaga (Gonzaga TV, 18 million video views and nearly 237,600 fans on Facebook).

The event runs from April 2-6, 2014 on Reunion Island on all five inter-territories.

Tourism Day is an opportunity to highlight the various stakeholders and to show their specificities. The aim is also to create a special and enjoyable time for the Reunion population and tourists to learn about the island and its attractions. Finally, this event aims to revitalize a tourist peak period by creating a sustainable annual event.

Previous editions have helped identify 5 unifying themes and representative of the specifics of the meeting:

- Volcanic
- Oceanic
- Culinary
- Botany
- Cultural

These five aspects will be reflected in the activities offered on the theme “Totems Reunion." This will allow tourism professionals of the island (hosts, restaurateurs, carriers, animators, etc.) to identify the most symbolic representation of their industry and to share that with customers.

Many activities will be offered, including an academic conference, a festival of e-clips, culinary events, a gala, a giant picnic, and much more. The different animations will take place at various hours, from 8:30 to midnight… or until dawn.

On this occasion, a video will be shot with the song “Happy" from Pharell Williams in emblematic locations on Reunion Island (Anse des cascades, Plaine des Sables, forest cryptomerias Road Volcano, Garden State, and Beach Hermitage).

The entertainment will take place in 14 different cities over 20 sites:

Saint- Denis
Campus Moufia
Leon Museum Dierx
Airport Reunion Roland Garros

Saint -Benoit
Counter Melissa

Sainte -Rose
West coastal path
Casting 2004
Slopes of the volcano

Saint -Pierre
Pierrefonds Airport
Space “Vanilla Islands"
Salahin space - White Ravine
Saga du Rhum

Saint Paul
Open market

Saint -Gilles
Les Creoles
Cubana Club

Plaine des Cafres
High and the volcano

Salt pond
Craft village
Garden tourist office


Sainte- Suzanne
Phare de Sainte -Suzanne

National Botanical Conservatory Mascarin

For the program:

MEDIA CONTACT: Reunion Island Tourism Board, Tel: +33 810 160 000, Fax: +262 262 21 00 21, Web:

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